A live streamer promotes a dress during a live-streaming session, inside a booth set up at a show venue during China Fashion Week in Beijing, China, on March 31, 2021. Photo: Reuters A live streamer promotes a dress during a live-streaming session, inside a booth set up at a show venue during China Fashion Week in Beijing, China, on March 31, 2021. Photo: Reuters
A live streamer promotes a dress during a live-streaming session, inside a booth set up at a show venue during China Fashion Week in Beijing, China, on March 31, 2021. Photo: Reuters
Live streaming

Chinese regulators tighten grip on live-streaming e-commerce, intensifying scrutiny on tech

  • China’s internet and market watchdogs, along with several other regulators, issued new rules to regulate the live-streaming sector
  • Influencers and vendors are increasingly turning to live streams to sell products on the internet

Topic |   Live streaming
A live streamer promotes a dress during a live-streaming session, inside a booth set up at a show venue during China Fashion Week in Beijing, China, on March 31, 2021. Photo: Reuters A live streamer promotes a dress during a live-streaming session, inside a booth set up at a show venue during China Fashion Week in Beijing, China, on March 31, 2021. Photo: Reuters
A live streamer promotes a dress during a live-streaming session, inside a booth set up at a show venue during China Fashion Week in Beijing, China, on March 31, 2021. Photo: Reuters
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