China’s online celebrity Zhang Mofan (right) introduces fresh mangoes to her online clients and fans through live-streaming at her house in Beijing on May 5, 2020. Live-streaming e-commerce has become a booming industry in China since the onset of the pandemic. Photo: AP China’s online celebrity Zhang Mofan (right) introduces fresh mangoes to her online clients and fans through live-streaming at her house in Beijing on May 5, 2020. Live-streaming e-commerce has become a booming industry in China since the onset of the pandemic. Photo: AP
China’s online celebrity Zhang Mofan (right) introduces fresh mangoes to her online clients and fans through live-streaming at her house in Beijing on May 5, 2020. Live-streaming e-commerce has become a booming industry in China since the onset of the pandemic. Photo: AP
Regulation

Beijing steps up control of online influencers as culture ministry cracks down on talent agencies

  • The Ministry of Culture and Tourism is seeking to expand its oversight of multichannel networks, which help turn people into online influencers
  • With the draft regulation, the ministry has become one of several government agencies vying to control its own slice of the growing internet economy

Topic |   Regulation
China’s online celebrity Zhang Mofan (right) introduces fresh mangoes to her online clients and fans through live-streaming at her house in Beijing on May 5, 2020. Live-streaming e-commerce has become a booming industry in China since the onset of the pandemic. Photo: AP China’s online celebrity Zhang Mofan (right) introduces fresh mangoes to her online clients and fans through live-streaming at her house in Beijing on May 5, 2020. Live-streaming e-commerce has become a booming industry in China since the onset of the pandemic. Photo: AP
China’s online celebrity Zhang Mofan (right) introduces fresh mangoes to her online clients and fans through live-streaming at her house in Beijing on May 5, 2020. Live-streaming e-commerce has become a booming industry in China since the onset of the pandemic. Photo: AP
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