A billboard promoting Singles Day sales on Alibaba’s Tmall and Taobao in Hong Kong in October. Photo: Xiaomei Chen
A billboard promoting Singles Day sales on Alibaba’s Tmall and Taobao in Hong Kong in October. Photo: Xiaomei Chen
E-commerce

China sees sharp slowdown in online commerce growth in coming years, as market matures and focus shifts to rural economy

  • The slowdown in China’s e-commerce growth rate was partly expected, as deceleration has already started
  • The government will encourage enterprises to use short videos and live streaming to promote e-commerce ecosystems for the countryside

A billboard promoting Singles Day sales on Alibaba’s Tmall and Taobao in Hong Kong in October. Photo: Xiaomei Chen
A billboard promoting Singles Day sales on Alibaba’s Tmall and Taobao in Hong Kong in October. Photo: Xiaomei Chen
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