Yu Minhong, founder of New Oriental, speaks to the media on March 3, 2015. The entrepreneur said last week that his company will start selling farm products through live streaming after Beijing banned private education providers from teaching school subjects to children. Photo: Simon Song
Yu Minhong, founder of New Oriental, speaks to the media on March 3, 2015. The entrepreneur said last week that his company will start selling farm products through live streaming after Beijing banned private education providers from teaching school subjects to children. Photo: Simon Song

A state newspaper article belittling China’s celebrity cram school founder backfires

  • The Economic Daily blasts education giant New Oriental for pivoting from tutoring to live streaming e-commerce to make ‘quick money’
  • Entrepreneurs in the after-school education industry are struggling to survive under Beijing’s crackdown on private tutoring

Topic |   China education
Yu Minhong, founder of New Oriental, speaks to the media on March 3, 2015. The entrepreneur said last week that his company will start selling farm products through live streaming after Beijing banned private education providers from teaching school subjects to children. Photo: Simon Song
Yu Minhong, founder of New Oriental, speaks to the media on March 3, 2015. The entrepreneur said last week that his company will start selling farm products through live streaming after Beijing banned private education providers from teaching school subjects to children. Photo: Simon Song
READ FULL ARTICLE