Li Jiaqi, known in China as the “lipstick king”, was among several top live-streamers called out by a consumer rights watchdog over violating industry rules. Photo: Youku
Li Jiaqi, known in China as the “lipstick king”, was among several top live-streamers called out by a consumer rights watchdog over violating industry rules. Photo: Youku
E-commerce

Consumer rights group calls out live-streamers and platforms like Taobao and JD.com for violating product rules

  • The Zhejiang Consumer Council said 30 per cent of live-streamers it monitored during Singles’ Day were selling products that did not comply with regulations
  • Li Jiaqi and other top hosts were named by the group amid intensifying scrutiny of the booming live-streaming e-commerce industry

Topic |   E-commerce
Li Jiaqi, known in China as the “lipstick king”, was among several top live-streamers called out by a consumer rights watchdog over violating industry rules. Photo: Youku
Li Jiaqi, known in China as the “lipstick king”, was among several top live-streamers called out by a consumer rights watchdog over violating industry rules. Photo: Youku
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