China’s powerful internet regulator has drafted a new law to restrict push notification on topics such as sensitive news items, disasters and celebrity gossip in a new effort from Beijing to curb Big Tech’s power in shaping public discourse. The new rules make service providers responsible for the content of their push notifications, which must “adhere to the correct directions of politics, public opinion and values” and help “develop a positive and healthy network culture”. It is another escalation from the national government to restrict online content to what the state deems “healthy”. The Cyberspace Administration of China (CAC) published the draft regulation on its website on Wednesday to solicit public feedback until March 17. TikTok faces delicate dance to keep all sides happy in Ukraine war Once enacted, the regulation will forbid unlicensed news sources from being included in push notifications. This includes social media posts from private institutions and individuals such as citizen journalists. It comes after weeks of negative news that captured netizens’ attention, even as censors cracked down on related topics. Social media was especially abuzz about news of a mother found chained by the neck in Xuzhou last month, stoking anger and debate about human trafficking in China. The controversy dominated online discussions in the middle of the Winter Olympics taking place in Beijing at the time. Over the past week, censors have also been removing some content related to Russia’s invasion of Ukraine . Chinese short video platform Douyin, the Chinese version of TikTok that is also owned by ByteDance , has been treading carefully regarding related content. The platform said on Wednesday that it had taken down 498 videos and 2,657 comments related to the armed conflict. The draft regulation specifically limits news pop-ups to those from the “ List of Sources of Internet News Information ” issued by the CAC. Notifications must not be reproduced beyond the scope of an organisation’s licence, and the original meaning must not be “distorted or tampered with”, according to the draft. It also requires that push notifications avoid hype around “socially hot and sensitive events” and do not “exaggerate vicious cases and disasters”. “Malicious speculation about entertainment gossip” and “extravagant displays of wealth” would be banned, as well. The new rules would also require that “human resources” be involved in screening, editing and pushing content, adding another role to the armies of content moderators that tech companies are required to employ. “Pop-up information must be manually reviewed,” the draft reads. The draft includes additional curbs on algorithmic recommendations. Service providers must not abuse personalised push notifications, which leverages algorithms to provide users with customised information, according to the document. Services also must not induce “indulgence in addiction and excessive consumption” or “over-recommend” information, according to the draft. In recent months, Beijing has been increasing restrictions on algorithms, a critical component of platforms like Douyin , which relies on recommended content to keep users glued to the app. A new CAC regulation on algorithms took effect on Tuesday, allowing users to decline personalised recommendations. The new draft regulation specifies possible punishments for violators that include warnings, fines, suspension of push notifications, or a suspension of all services.