E-commerce livesreamer Huang Wei, also known as Viya, speaks during the Boao Forum for Asia in south China’s Hainan province, in April 2021. Photo: AFP
E-commerce livesreamer Huang Wei, also known as Viya, speaks during the Boao Forum for Asia in south China’s Hainan province, in April 2021. Photo: AFP
E-commerce

China e-commerce hub Zhejiang issues live-streaming quality control guidelines amid consumer rights backlash

  • The guidelines were released to ‘reduce the risks of live-stream e-commerce sourcing’ and to improve general industry standards
  • Regional governments and business associations have had to deal with rising complaints about false advertising, poor product quality