Live streamer Viya Huang Wei on the e-commerce platform Taobao, in Hangzhou, Zhejiang Province, April 16, 2019. Photo: VCG via Getty Images
Live streamer Viya Huang Wei on the e-commerce platform Taobao, in Hangzhou, Zhejiang Province, April 16, 2019. Photo: VCG via Getty Images

China tech crackdown: no more tax-free riches for live-streaming stars as Beijing tightens oversight

  • Platforms need to deduct personal income tax for live streamers, a move that could translate into hefty tax payments for online influencers
  • The new guidelines also prohibit exaggerated or misleading marketing practices in live streams

Live streamer Viya Huang Wei on the e-commerce platform Taobao, in Hangzhou, Zhejiang Province, April 16, 2019. Photo: VCG via Getty Images
Live streamer Viya Huang Wei on the e-commerce platform Taobao, in Hangzhou, Zhejiang Province, April 16, 2019. Photo: VCG via Getty Images
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