A New Oriental app featuring elementary school summer packages before China banned after-school tutoring of core subjects. Photo: Bloomberg
A New Oriental app featuring elementary school summer packages before China banned after-school tutoring of core subjects. Photo: Bloomberg
E-commerce

China’s tutoring crackdown: online class giant Koolearn triples its revenue on pivot to live-streaming e-commerce

  • New Oriental’s education technology subsidiary Koolearn saw a 260 per cent year-on-year jump in revenue between June and November
  • Revenue from live-streaming e-commerce contributed to over 85 per cent of total revenue during the period, interim report figures show

A New Oriental app featuring elementary school summer packages before China banned after-school tutoring of core subjects. Photo: Bloomberg
A New Oriental app featuring elementary school summer packages before China banned after-school tutoring of core subjects. Photo: Bloomberg
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