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JD.com’s bid for Europe’s Ceconomy clears German hurdle but EU subsidy probe looms

Other member states have also put the deal under scrutiny, including an ongoing foreign investment clearance process in Austria and Spain

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The JD.com logo is seen on its sorting centre building in Beijing, November 11, 2025. Photo: Reuters
Iris Dengin Shenzhen

Chinese e-commerce giant JD.com’s €2.2 billion (US$2.5 billion) bid to acquire Europe’s largest electronics retailer Ceconomy has received the green light from German authorities as China and the European Union engage in high-stakes trade talks.

Germany’s Federal Ministry for Economic Affairs and Energy approved the deal after a review of its potential impact on the country’s public order and security, subject to conditions that the Chinese tech giant would ensure the personal data of Ceconomy’s customers in Germany remained protected, a spokesman said in a statement on Tuesday.

The conditions would also grant Berlin “strong monitoring and control rights, as well as the ability to revoke the approval in the event of violations”, the ministry spokesman said.

JD.com said it welcomed the German ministry’s approval, describing it as “an important milestone” towards completion of the deal. “Subject to the fulfilment of further customary regulatory closing conditions, we expect the offer to be closed in the second half of 2026,” a company spokesperson said on Tuesday.

Germany granted the approval on the same day that China and the EU held a marathon round of talks in Brussels and issued a rare joint statement. The two sides announced four initial workstreams including trade and investment balancing, export controls, intellectual property rights and World Trade Organization reform.
However, JD.com’s bid to acquire Ceconomy, operator of brands MediaMarkt and Saturn, remains under investigation by the EU’s Foreign Subsidies Regulation (FSR). A preliminary investigation showed that the Chinese firm could have received foreign subsidies that distorted the EU internal market, including “financing, tax incentives and grants” from China, the European Commission said in May.
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