Of the nearly 400 respondents to a survey that enable ad blockers, 47 per cent said they use the software because ads slowed loading times on their web browsers. Photo: Optimal.com and Wells Fargo Securities

Half of people who don't use ad blockers don't already do so because they're unaware of them

Report warns ad industry may look to prevent ad blockers instead of addressing the reasons consumers seek them out in the first place

Topic |   Business Insider

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Of the nearly 400 respondents to a survey that enable ad blockers, 47 per cent said they use the software because ads slowed loading times on their web browsers. Photo: Optimal.com and Wells Fargo Securities
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