Morgan Stanley's research shows that older Americans don't use services like Netflix because they are unsure about which services offer the best content. Photo: Thompson Reuters

Netflix needs to win over older Americans who are still unfamiliar with it

Analysts point to cable box integration to lure a new demographic of older users

Topic |   Business Insider

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Morgan Stanley's research shows that older Americans don't use services like Netflix because they are unsure about which services offer the best content. Photo: Thompson Reuters
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