Neuroscientist R. Douglas Fields says Trump's popularity can be explained by how he triggers emotions in our brain's fear centres. Photo: Donald Trump. Alex Wong/Getty Images

Neuroscientists explain Trump's meteoric rise

Trump's rhetoric toward minority groups elicits tribal, 'them vs. us' instincts, says expert

Topic |   Business Insider

TOP PICKS

Neuroscientist R. Douglas Fields says Trump's popularity can be explained by how he triggers emotions in our brain's fear centres. Photo: Donald Trump. Alex Wong/Getty Images
READ FULL ARTICLE