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Neuroscientists explain Trump's meteoric rise

Trump's rhetoric toward minority groups elicits tribal, 'them vs. us' instincts, says expert

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Neuroscientist R. Douglas Fields says Trump's popularity can be explained by how he triggers emotions in our brain's fear centres. Photo: Donald Trump. Alex Wong/Getty Images
Business Insider

Donald Trump's ascent from wealthy political outsider to Republican presidential nominee has confounded many Americans, as well as the political establishment.

But a neuroscientist says Trump's popularity can be explained by how he triggers certain emotions — anger, fear, and aggression — in the "fear centre," which is part of the limbic system in people's brains.  

"We have the same brain we had 100,000 years ago when we were living on the plains of Africa," R. Douglas Fields, neuroscientist and author of "Why We Snap" explains. "These defensive triggers exist for a good purpose but politicians are pushing on them to motivate people to do what they want." 

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Widespread modern fears — of terrorism, war, and gun violence — as well as economic uncertainty make people even more responsive these triggers. 

Fields says Trump uses four main human instincts to get people's attention: 

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1. Being part of a tribe.

"Any social animal is dependent on its group and will defend the group," Fields said. "We live only because we're part of a society."

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