The clean eating trend has changed what’s in your packaged food and drinks
Survey finds 80 per cent of Chinese are willing to pay for food with no ‘undesireable’ ingredients
Demand for clean, healthy grub has spurred the use of “pure commodities “ - ingredients you can actually recognise, such as fruits and eggs - in packaged food and drinks, a new report found.
Market research firm Euromonitor said global consumption of pure commodities rose 2 per cent on-year in 2015, on the back of an ongoing health and wellness trend.
Pure commodities is a term used for recognisable ingredients, such as eggs, fruits, nuts, juices, fish and meat, rather than food additives such as “e-numbers.” Last year, 1.2 billion tonnes of these pure commodities went into packaged food and drinks.
“Clean labels remains a dominant trend in food and drinks, and is set to become more important in beauty and personal care,” John Madden, head of ingredients at Euromonitor International, said.
Clean labels generally resulted in simpler, shorter ingredient lists, a trend Madden expected to continue.
“The clean label tag can mean many things but at its heart is consumers having trust in the products they consume, and an understanding that they are beneficial and safe,” Madden said. “The use of natural ingredients and the removal of artificial and more controversial ingredients, such as certain preservatives and antimicrobials, continues.”
