Test subjects, were shown words like “gamble” before choosing whether to place a bet in a card game and were more likely to bet in situations where the choice was 50/50, or when betting was a safer option. Photo: Reuters/Jo Yong-Hak

One of the most controversial ideas in psychology just got a (small) boost

Study highlights evidence of ‘behavioural priming’ being effective, even in short time spans

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Test subjects, were shown words like “gamble” before choosing whether to place a bet in a card game and were more likely to bet in situations where the choice was 50/50, or when betting was a safer option. Photo: Reuters/Jo Yong-Hak
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