Explanations that refer to what's going in in the brain are super appealing. Photo: Human Connectome Project, Science, March 2012.

Scientists discovered an absurdly easy way to seem convincing

As it turns out, it is about ‘how you say it’ and the kind of science behind it

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Explanations that refer to what's going in in the brain are super appealing. Photo: Human Connectome Project, Science, March 2012.
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