China’s DJI, the world’s largest manufacturer of civilian drones and also one of its most valuable start-ups, launched its latest model, the Phantom 3 Standard, on Wednesday night in Beijing.
Designed specifically for first-time pilots, this is DJI’s most accessible flying-camera drone available for purchase, the company said. It will retail for US$799.
“We wanted to create a new drone that addresses people who are curious about aerial imaging, but not quite ready to commit to a more professional system,” said Frank Wang, DJI’s CEO and founder.
“The Phantom 3 Standard makes it easy to get into the air to take great photos and videos.”
With a newly designed and integrated camera, the device records high-definition video at resolution of up to 2.7k at 30 frames per second using a high-quality 94-degree distortion-free lens, according to its official spec.