Greener Apple: Iconic brand touts environmental upgrade in latest iPhones to further lower its carbon footprint

Apple has given its latest iPhones an environmental upgrade to go along with a better camera and a few new features.

The iPhone 6s and 6s Plus have reduced their carbon emissions by 14 to 16 per cent from last year’s models, according to Apple measurements that quantify how much pollution is caused during the production, distribution, consumer usage and recycling of the devices.

Most of the improvements reflected changes made in the purchasing and manufacturing of the aluminium used in the iPhone enclosures.

Lisa Jackson, Apple’s top environmental executive, said on Wednesday that carbon emissions tied to the production of those iPhone enclosures have been cut in half from last year.

Although those gains won’t be highlighted in any of Apple’s ads leading up to the September 25 release of the last iPhones, the company is hoping its faithful customers will appreciate the progress.

“We feel it’s really important to tell folks what we did,” Jackson said. “We shouldn’t keep these kinds of ideas in a box because we believe other folks should be doing exactly the same thing.”