China’s LeEco to enter Indian market with flagship Le Max and Le 1s smartphones through online retail partner Flipkart

LeEco, the Chinese entertainment giant formerly known as Letv, is bidding to become a top brand in India’s fast-growing smartphone market with the release of two handsets next month through leading online retail partner Flipkart.

Its 6.3-inch flagship Le Max will go on sale on February 16, two weeks after the 5.5-inch mid-range Le 1s becomes available to whet consumers’ appetites. LeEco said that due to limited supply it will initially provide just 60,000 units of the Le 1s. Both will only be available online.

“India is our new destination, our top priority and new home to all our smart products,” said Mok Tsui-tin, chief executive for LeEco Asia-Pacific, at a launch event in Gurgaon in Haryana state earlier this week.

Addressing a crowd of about 1,000 in the city, located about 30 kilometres south of New Delhi, Mok said India has the largest young population in the world, which will drive the switch from traditional feature phones to smartphones.

Atul Jain, chief operating officer of smart electronics business for LeEco India, presented the two handsets to the enthusiastic crowd.