Xiaomi founder Lei Jun unveils the Mi Induction Heating Pressure Rice Cooker at an event in Beijing today. It will retail for 999 yuan under the new Mi Ecosystem sub-brand. Photo: Xiaomi

Divide and conquer: Xiaomi launches Mi Ecosystem as sub-brand for its smart home products made by start-ups

Chinese company now much more than just a smartphone maker

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Xiaomi founder Lei Jun unveils the Mi Induction Heating Pressure Rice Cooker at an event in Beijing today. It will retail for 999 yuan under the new Mi Ecosystem sub-brand. Photo: Xiaomi
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