Facebook apologises over ban of 'undesirable' plus-sized ad
Facebook originally claimed it didn't allow such ads because 'they make viewers feel bad about themselves'
Facebook has apologized after banning a photo of a plus-size model which the social network originally said depicted "a body or body parts in an undesirable manner."
Australian feminist group Cherchez La Femme had attempted to put money behind the photo to promote an event called "Feminism and Fat."
It featured an image of Tess Holliday wearing a bikini. The size 22 model, who is 4 feet 5 inches tall, is famous as the first woman of her size and height to sign a contract with a major modeling agency (MiLK Model Management in London.)
Facebook did not remove the photo from the site, but prevented it from being used in a Sponsored Post.
The Facebook ad teams claimed the photo violated its "health and fitness" advertising policy, according to a copy of the message Cherchez la Femme received, which the group posted to its Facebook page.
“We thought it was really horrible and isolating and alienating," an organizer of the feminist group, Jessamy Gleeson says.
“Quite simply they need to understand we can use images of fat women to promote women being happy,” she added.