Bet on black: the iPhone 7 delivers the goods under the hood
Available in Hong Kong from September 16, the new iPhone 7 and 7 Plus mark another milestone for Apple’s flagship device
When Steve Jobs introduced the original iPhone in January 2007, he touted the device as “a revolutionary and magical product” that was “five years ahead of any mobile phone”.
The following year, Hutchison Telecommunications Hong Kong was first to launch the iPhone 3G in the city, which kick-started a rapid switch by local mobile subscribers to internet-ready 3G services from voice-centric 2G services.
In 2014, the iPhone 6 and 6 Plus helped all mobile network operators in Hong Kong drive more of their subscribers to adopt faster and more sophisticated 4G services.
Such has been the impact of the game-changing device.
But the latest iterations of Apple’s flagship product, the iPhone 7 and iPhone 7 Plus, were launched last week in the United States to muted reception since the basic design retained that of the previous two generations.
Once they have it in their hands, they will fall in love with it
“Consumers underestimate the engineering feats that the iPhone 7 brings, like the audio, camera and processing power, in such a small package,” said Julie Ask, a vice-president at Forrester Research. “While it’s hard to market performance and speed, consumers need to experience it firsthand to get it. Once they have it in their hands, they will fall in love with it.”