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How Facebook is pushing Americans to be more political
Facebook says plans to eventually use the approach its taken with its voting planner app in the US in other countries
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Facebook wants its users in the US be ready for election day.
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Starting this week, the social network will show a voting planner in the News Feed for its millions of American users who are old enough to vote. The new tool will include what’s on the ballot in both the upcoming presidential and local district elections.
Facebook product manager Jeremy Galen told Business Insider that the voting planner is designed to help people see where candidates stand on certain issues, especially at the local level.
“We’re saturated with media about the top of the ticket,” he said. “The rest of the ballot is often the surprising part of the ballot and where they’re the least prepared.”
Helping voters be prepared is just one example of how Facebook has deepened its involvement in the US political process this year.
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