Facebook News Feed ads will now take you to Messenger to talk to brands
‘It is a big development that will enable developers to build new experiences that haven’t been built yet,’ says Facebook’s vice president of messaging products
Facebook has launched a new advertising feature that takes users from their News Feed into Messenger, the company announced on Tuesday, as it continues to grow the relevance of its messaging app.
Companies will now be able to advertise in a user’s News Feed and when a person clicks the ad, they will be taken to Messenger where they can communicate with the business.
This is a continuation of Facebook’s Messenger strategy after it launched its so-called bot platform earlier this year. Bots are essentially automated agents within Messenger that can respond to users and are being used by businesses in areas from customer service to allowing people to buy items.
By now linking Messenger to the News Feed, Facebook is integrating two of its most prominent products and bringing a closer connection between the two apps.
“For businesses it’s an unprecedented opportunity to use amazing targeting capabilities and reach of the Facebook News Feed,” David Marcus, vice president of messaging products at Facebook, told CNBC at the Web Summit technology conference in Lisbon.
“It is a big development that will enable developers to build new experiences that haven’t been built yet.”