The Apple Watch turned two, but there might not be a lot to celebrate
Market researchers say interest for the device has plateaued
The Apple Watch might have just turned two years old — the first series of the smartwatch was launched on April 24, 2015 — but not everyone is keen on showing up to the party.
According to a new survey, individuals who did not already own Apple’s smartwatch were unenthusiastic about buying one anytime soon, while just eight per cent of those surveyed said they planned to make the purchase.
A total of 1,339 consumers were polled by market research platform Fluent for the survey.
“Customer excitement for the Apple Watch has plateaued since hitting the market in 2015. Only current owners think it’s a great product, but nearly half of them don’t plan on upgrading,” a Fluent spokeswoman said in an email.
Meanwhile, 15 per cent of iPhone users answered that they would purchase an Apple Watch while only five per cent of Android owners said they would do the same.
In comparison, 42 per cent of consumers who already owned an Apple Watch said they would buy the device next year.
While existing Apple Watch users might be loyal consumers, the survey also found that they were less likely to upgrade their device to a newer edition. Just 49 percent of Apple Watch owners this year indicated they would upgrade their device, compared to the 62 percent who said they would so in 2016.
This could prove problematic for Apple. While the tech giant did brisk business during the holiday season last year, it saw shipments of its wearables fall by 70 per cent last year as consumers turned to simpler wearables, such as the Fitbit.
Despite the apparently flagging interest in the Apple Watch, respondents indicated that they thought smartwatches would become a mainstay in the near future. Sixty per cent of those surveyed said they thought the majority of Americans would own smartwatches in 10 years’ time, against the 50 per Icent who felt the same last year.
A new edition of the Apple Watch could potentially be unveiled in the second half of 2017.