British restaurant’s menu and decor designed to be perfectly ‘Instagrammable’
Dirty Bones targets millennials through their love of social media
By Ali Montag
If a millennial eats a meal but didn’t Instagram it first, did it really happen?
London restaurant Dirty Bones is betting on young people’s love of social media, testing a new business and marketing strategy to capture millennials’ influence online as well as their dining dollars.
The restaurant’s newest location is designed to be showcased on Instagram, from the menu to the decor. It even provides a free Instagram kit to help diners take better shots, reports Today.com.
“We’re all about helping people capture that perfect shot,” Cokey Sulkin, founder and director of operations at Dirty Bones tells Mic. “The people that typically visit Dirty Bones tend to be very active on social media, and on Instagram in particular.”
It seems like a good plan: Fifty-four per cent of millennials eat out at least three times a week, according to June 2017 data by Bankrate, and 51 per cent say they go to bars at least once per week.
