Arby's befriended Brendan Kelly, the adman and punk-band frontman behind the brand's darkest parody. Photo: The A.V. Club/YouTube

Arby’s in the US sent sandwiches and a puppy to its biggest troll

How Arby’s made peace with the man behind the dark parody Twitter account Nihilist Arby’s

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Arby's befriended Brendan Kelly, the adman and punk-band frontman behind the brand's darkest parody. Photo: The A.V. Club/YouTube
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