Apple fired an iPhone X engineer after his daughter’s hands-on video went viral
YouTube video of vlogger Brooke Amelia Peterson, who got her hands on a brand new iPhone X last week, has been taken down
By Ben Gilbert
The engineer who let his daughter show off an iPhone X on YouTube was fired by Apple this week.
Earlier this week, a YouTube vlogger named Brooke Amelia Peterson posted a video showing off her dad’s new iPhone X. The video was even shot from within Apple’s cafeteria, and showcased a number of features of the new phone.
The video blew up, landing on YouTube’s top trending videos list. It was subsequently removed without explanation.
In a new video posted this weekend, Peterson explains that the video was removed at the request of Apple and that her father — an engineer named Ken Bauer — was fired.
“Apple let him go,” Peterson says in the video. “At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are. If you break a rule, they just have no tolerance.
Though Apple’s new iPhone X is already available for pre-order, and Apple held an event where media was able to use it and shoot video and take photos, the video from Peterson was a rare, candid look into an unreleased Apple device from within Apple’s own staff.
The engineer who was fired, Peterson’s father Ken Bauer, is seen in the video using Apple Pay on the iPhone X. He hands the phone to his daughter, and she walks through various features.
Though the iPhone X is on the cusp of being publicly available, it’s entirely possible that the unit he had — which Peterson showed off in the video — was a pre-production unit. Even if it wasn’t, Apple assuredly doesn’t want its staff casually showing off unreleased products in unauthorised YouTube videos.
Apple didn’t respond immediately to request for comment.