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Apple fired an iPhone X engineer after his daughter’s hands-on video went viral

YouTube video of vlogger Brooke Amelia Peterson, who got her hands on a brand new iPhone X last week, has been taken down

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Brooke Amelia Peterson shows off an iPhone X in a YouTube video posted last week. Photo: YouTube/Brooke Peterson
Business Insider

By Ben Gilbert

The engineer who let his daughter show off an iPhone X on YouTube was fired by Apple this week.

Earlier this week, a YouTube vlogger named Brooke Amelia Peterson posted a video showing off her dad’s new iPhone X. The video was even shot from within Apple’s cafeteria, and showcased a number of features of the new phone.

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The video blew up, landing on YouTube’s top trending videos list. It was subsequently removed without explanation.

In a new video posted this weekend, Peterson explains that the video was removed at the request of Apple and that her father — an engineer named Ken Bauer — was fired.

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“Apple let him go,” Peterson says in the video. “At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are. If you break a rule, they just have no tolerance.

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