Major Chinese internet companies like Alibaba Group Holding and Tencent Holdings are competing to build up brand awareness and increase the number of users on their apps through digital red packet promotions during the Lunar New Year. Photo: EPA

China’s biggest internet firms offer millions, keeping users glued to their apps  

The Lunar New Year represents an opportune time for internet companies like Alibaba and Tencent to build up brand awareness and attract new users to their popular apps in China

Topic |   Alibaba

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Major Chinese internet companies like Alibaba Group Holding and Tencent Holdings are competing to build up brand awareness and increase the number of users on their apps through digital red packet promotions during the Lunar New Year. Photo: EPA
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