Samsung Electronics marketing director Jonathan Wong demonstrates the augmented reality Emoji application on the new Galaxy S9 at the Mobile World Congress on Sunday. Photo: Handout

How Samsung went from No 1 to also-ran in China’s smartphone market - and can it bounce back?

Once the No 1 brand in China, Samsung has ceded most of its market share to fast-growing Chinese rivals that have been able to quickly meet consumer demands in the world’s biggest smartphone market

Topic |   MWC Barcelona 2019

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Samsung Electronics marketing director Jonathan Wong demonstrates the augmented reality Emoji application on the new Galaxy S9 at the Mobile World Congress on Sunday. Photo: Handout
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Celia Chen

Celia Chen

Celia is a tech reporter for the Post, covering companies such as Tencent, JD.com and Foxconn. She also covers start-up news and China's tech world. Prior to joining the Post, she worked for China Daily.