Playboy suspends activity on Facebook in wake of the data scandal
Playboy said that it would be exiting Facebook and deactivating each of its accounts as fears of advertisers pulling out of the social network have heightened
By Ryan Browne
Playboy has decided to suspend all activity on Facebook in response to the data sharing scandal engulfing the social media giant.
The adult publication said Wednesday that it would be exiting the social network and deactivating each of its accounts.
“The recent news about Facebook’s alleged mismanagement of users’ data has solidified our decision to suspend our activity on the platform at this time,” Playboy said in a statement.
“There are more than 25 million fans who engage with Playboy via our various Facebook pages, and we do not want to be complicit in exposing them to the reported practices. That is why we have announced that we will be leaving Facebook’s platform, deactivating the Playboy accounts that Playboy Enterprises manages directly.”
Playboy also added that it’s business objectives and ability to reach its audience had been “challenged” by Facebook’s strict content and policy guidelines.
“For years, it has been difficult for Playboy to express our values on Facebook due to its strict content and policy guidelines. We have been faced with the only alternative being to alter Playboy’s voice in order to meet Facebook’s views of what is and is not appropriate on its platform.”