![Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/images/methode/2018/05/23/31d10802-5cd9-11e8-a4de-9f5e0e4dd719_1280x720_104314.JPG?itok=ZE_aw8SI)
Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout
How Apple-bashing CEO of China’s Smartisan sells product launch tickets, smartphones
Smartisan has set itself apart in the smartphone industry by transforming its annual product launches into variety shows
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Smartphones
![Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/images/methode/2018/05/23/31d10802-5cd9-11e8-a4de-9f5e0e4dd719_1280x720_104314.JPG?itok=cMrBq981)
Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout