Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout
Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout
Smartphones

How Apple-bashing CEO of China’s Smartisan sells product launch tickets, smartphones

Smartisan has set itself apart in the smartphone industry by transforming its annual product launches into variety shows

Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout
Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout
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