Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout

How Apple-bashing CEO of China’s Smartisan sells product launch tickets, smartphones

Smartisan has set itself apart in the smartphone industry by transforming its annual product launches into variety shows

Topic | Smartphones

Li Tao in Shenzhen

Published: 6:00am, 23 May, 2018

Updated: 10:43am, 23 May, 2018

Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout

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Li Tao

Li Tao is a senior technology reporter, based in Shenzhen. He focuses on big enterprises including Alibaba, Huawei and ZTE, hardware makers, and smartphone brands such as Oppo, Vivo and Oneplus. He joined the Post in 2017 after working for more than seven years with China Daily in Hong Kong. He has masters degrees in both laws and journalism.