Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout

How Apple-bashing CEO of China’s Smartisan sells product launch tickets, smartphones

Smartisan has set itself apart in the smartphone industry by transforming its annual product launches into variety shows

Topic |   Smartphones

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Luo Yonghao, chief executive of Smartisan, said his goal was to “make Smartisan a great company like in the era of [Steve] Jobs” at the firm’s product launch in Beijing last week. Photo: Handout
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