Xiaomi is set to launch the initial device under its new Poco brand in India next week. The new brand will compete in the premium segment of the global Android smartphone market. Photo: Bloomberg

Xiaomi creates new Poco brand to take on Samsung, Huawei in premium smartphone market

The launch of Poco in India next week would come after Xiaomi was unseated by Samsung as the country’s leading smartphone brand in the second quarter

Topic |   Xiaomi

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Xiaomi is set to launch the initial device under its new Poco brand in India next week. The new brand will compete in the premium segment of the global Android smartphone market. Photo: Bloomberg
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