Hong Kong-based financial services comparison website lands US$40 million investment

A Hong Kong-based start-up which lets users compare personal finance products, including credit cards and insurance, has landed a further US$40 million in funding.

CompareAsiaGroup said on Wednesday that it had raised the money in a financing round led by Goldman Sachs Investment Partners and including major local and international investors such as Jardine Pacific, ACE & Company, and Mark Pincus, founder of internet gaming firm Zynga.

“This tremendous support and signal of confidence reinforces the belief in our mission to deliver transparency and choice to consumers while also giving partners an innovative new channel to reach the consumer,” Gerald Eder, co-founder and managing director of CompareAsiaGroup, said in a statement.

“We give the power back to consumers by increasing financial education, market transparency and country-wide access to financial products.”

Founded in July 2013, CompareAsiaGroup operates eight financial services comparison websites in the Asia-Pacific region, including Money Hero in Hong Kong and Sing Saver in Singapore.

“Ultimately, the money will be used to integrate further with the banks and insurance companies so that they acquire customers at a lower cost that they currently do,” Eder said.