Portrait of MyDress,com co-founders Edmund Wong (left) and Leon Lai at their offices in Kwun Tong, Hong Kong on Thursday. Photo: Jonathan Wong

Hong Kong fashion e-retailer MyDress plans to leverage new owner SCMP Group’s strengths to replicate success in SE Asia

City’s popular e-commerce site says synergy with publisher’s major titles like Elle, Cosco a boon, no plans to enter mainland China due to market saturation

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Portrait of MyDress,com co-founders Edmund Wong (left) and Leon Lai at their offices in Kwun Tong, Hong Kong on Thursday. Photo: Jonathan Wong
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