Joaquin Phoenix’ character falls in love with his computer operating system in the Hollywood movie Her. While Appier’s AI technology may not be that advanced, it still marks a significant step forward in the field of cross-platform advertising. Photo: Handout

Staying ahead in the ‘cross-screen’ era: Sequoia joins US$23m investment round in Taiwan-based ‘smart marketing’ start-up Appier

Topic |   The Next Big Thing

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Joaquin Phoenix’ character falls in love with his computer operating system in the Hollywood movie Her. While Appier’s AI technology may not be that advanced, it still marks a significant step forward in the field of cross-platform advertising. Photo: Handout
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