Day Day Cook developed from a bilingual blog four years ago by founder Norma Chu, pictured here in Hong Kong’s Sheung Wan district. The show features subtitles in Chinese and English. Photo: Bruce Yan

Day Day Cook: how a Hong Kong hobbyist chef plans to ride the e-commerce bandwagon to become a household name in China

Norma Chu has attracted US$5 million from investors after turning her blog into a popular series of videos on Facebook, YouTube and teaming up with e-commerce sites to source and sell hard-to-find ingredients

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Day Day Cook developed from a bilingual blog four years ago by founder Norma Chu, pictured here in Hong Kong’s Sheung Wan district. The show features subtitles in Chinese and English. Photo: Bruce Yan
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