Samsung says it isn’t approaching AI technology as broadly as Google or Apple, and that its focus is more device-centric. Photo: Reuters

Samsung is buying an AI start-up to take on Apple’s Siri and Google’s Assistant

California start-up Viv is led by one of Siri’s co-founders.

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Samsung says it isn’t approaching AI technology as broadly as Google or Apple, and that its focus is more device-centric. Photo: Reuters
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