ExclusiveChina’s co-working space unicorn holds firm at home amid push into to Europe
Office-space sharing start-up UrWork aims to serve overseas Chinese businesses with planned new office sites in several European cities
UrWork, China’s largest office-space sharing start-up, is still firmly focused on the home market even as it pushes into Europe in an effort to extend its battle lines with US rival WeWork.
The Beijing-based company, backed by Alibaba-affiliated Ant Financial and Sequoia Capital, is targeting 10 cities globally, with Europe’s first batch of sites to open in London, Paris and Berlin in the second half of next year, Mao Daqing, UrWork’s founder and chairman, told the South China Morning Post.
The primary goal is to serve “Chinese businesses venturing overseas” in “young and dynamic cities” worldwide, said the property veteran, who was vice-president of the country’s third-largest developer Vanke for half a decade before founding UrWork in 2015.
“We are confident of achieving a 60 per cent occupancy rate within the first three months of opening, and reaching 80 per cent within six to nine months,” he said, adding that specific locations are not yet known as deals are being finalised.
Office-space sharing, a concept that originated in North America as a result of start-up culture, provides entrepreneurs with work and meeting space room at a fraction of the cost of maintaining a traditional office.
The multibillion-dollar business has become a focal point for venture capitalists, with SoftBank and Sequoia Capital both betting big on the sector. UrWork was valued at more than 8 billion yuan (US$1.2 billion) in its latest fundraising round, making it China’s first unicorn – a start-up worth over US$1 billion – in the shared work space sector, while its US rival WeWork saw its valuation hit US$20 billion in August.