Tourists take a photo of themselves in front of Siam Paragon Department Store in central Bangkok. Photo: Reuters

JD.com-backed Thai fashion e-commerce site Pomelo is expanding its online-to-offline retail concept to Singapore

Pomelo is part of a wave of companies promoting so-called online-to-offline commerce, a business strategy to draw potential customers from online channels to make purchases in physical stores

Topic |   Ecommerce

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Tourists take a photo of themselves in front of Siam Paragon Department Store in central Bangkok. Photo: Reuters
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