People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy
How Chinese tea-drink brand Heytea saves millions in marketing costs thanks to its millennial customers
Heytea relies on word of mouth among its young consumers, potentially saving millions of dollars in marketing expenses
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People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy
