People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy

How Chinese tea-drink brand Heytea saves millions in marketing costs thanks to its millennial customers

Heytea relies on word of mouth among its young consumers, potentially saving millions of dollars in marketing expenses

Topic |   Internet

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People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy
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