People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy
People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy
Internet

How Chinese tea-drink brand Heytea saves millions in marketing costs thanks to its millennial customers

Heytea relies on word of mouth among its young consumers, potentially saving millions of dollars in marketing expenses

Topic |   Internet
People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy
People wait in a long line at a Heytea shop in Shanghai. Photo: SIPA/Zuma/Alamy
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