“The middle class is booming and their requirements for quality of life are getting higher and higher,” says Yang Tao, the founder and chief executive of Kilimall, a Chinese e-commerce operator that has set up shop in Africa. Photo: Handout “The middle class is booming and their requirements for quality of life are getting higher and higher,” says Yang Tao, the founder and chief executive of Kilimall, a Chinese e-commerce operator that has set up shop in Africa. Photo: Handout
“The middle class is booming and their requirements for quality of life are getting higher and higher,” says Yang Tao, the founder and chief executive of Kilimall, a Chinese e-commerce operator that has set up shop in Africa. Photo: Handout

How an ex-Huawei employer fed up with shopping in Africa built continent's biggest e-commerce platform Kilimall

  • Since being founded in 2014, Kilimall has grown rapidly to become the biggest e-commerce site in Kenya with about 10 million users

Topic |   E-commerce
“The middle class is booming and their requirements for quality of life are getting higher and higher,” says Yang Tao, the founder and chief executive of Kilimall, a Chinese e-commerce operator that has set up shop in Africa. Photo: Handout “The middle class is booming and their requirements for quality of life are getting higher and higher,” says Yang Tao, the founder and chief executive of Kilimall, a Chinese e-commerce operator that has set up shop in Africa. Photo: Handout
“The middle class is booming and their requirements for quality of life are getting higher and higher,” says Yang Tao, the founder and chief executive of Kilimall, a Chinese e-commerce operator that has set up shop in Africa. Photo: Handout
READ FULL ARTICLE