Grab expands its network of GrabKitchens into Thailand, Vietnam
- Singapore-based Grab plans to operate more than 50 GrabKitchens in five markets across Southeast Asia by the end of this year
The food delivery business of ride-hailing firm Grab, Southeast Asia’s most valuable tech unicorn, is expanding its network of so-called GrabKitchens into Thailand and Vietnam.
The first GrabKitchens outside Indonesia will be launched in Bangkok and Ho Chi Minh City, which will be followed by new openings in the Philippines, Singapore and other markets in the region, according to a GrabFood statement on Tuesday.
GrabKitchens are set up similar to food courts, except that vendors prepare their dishes only for pickup and delivery.
“We see GrabKitchen as a new solution that empowers our merchants to expand and grow, and for consumers to enjoy greater access to a wide variety of food,” said GrabFood head Lim Kell Jay in the statement. “Taking learning from our success in Indonesia, GrabFood is looking to scale the GrabKitchen network rapidly across the region in the coming months.”
The expansion initiative will see more than 50 GrabKitchens in operation across five markets in Southeast Asia by the end of this year, according to GrabFood.