Didi, BAIC and other partners launch ‘right to use’ car leasing platform amid slowdown in new car sales
- Under a new alliance, industry partners will jointly promote a fleet of 100,000 BAIC cars for lease
- The move comes after car sales in China, the world’s largest auto market, plunged 79 per cent in February amid the coronavirus outbreak
Under the alliance, which also includes electric vehicle battery maker CATL, State Grid, Postal Savings Bank of China and online second car trading platform Uxin, the companies plan to jointly promote a fleet of 100,000 cars for lease on a “right to use” model over the next three years, they announced at an online press conference on Saturday.
The move comes after car sales in China, the world’s largest auto market, plunged 79 per cent in February amid the coronavirus outbreak, marking the industry’s biggest-ever monthly reduction in sales and the 20th straight month of decline, according to the China Association of Automobile Manufacturers.
There have also been wider concerns that the ride-hailing boom over the past years, led by Didi, would ultimately eat into car sales and lead to younger consumers becoming less interested in owning cars.
By working with partners in areas such as finance, second-hand cars and charging facilities, the companies hope to make the most of shared resources and build an ecosystem that will enhance private car users’ experience, they said at the press conference on Saturday.
“We hope to match car demand with supplies from various partners on our integrated ecosystem and optimise the use-value of vehicles,” said Li Yixiu, director of BAIC’s sales and marketing committee. “This will lead to the transformation in the auto industry and its consumption trend, promoting the development of dominant automobile transactions from ownership to usage rights.”