Visitors look at Xiaomi MIX Alpha smartphones at a launch ceremony in Beijing last year. Photo: EPA-EFE

Xiaomi is catching up to Huawei in western Europe’s smartphone market thanks to strong online marketing

  • Worldwide, Xiaomi’s first quarter smartphone shipments increased 9 per cent year on year to 30.2 million units, bucking the global trend
  • Huawei currently holds an 18 per cent market share in western Europe, down a few percentage points after a 40 per cent year on year decline in shipments
Topic |   Smartphones
Visitors look at Xiaomi MIX Alpha smartphones at a launch ceremony in Beijing last year. Photo: EPA-EFE
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