As ByteDance faces challenges internationally, it has been turning more of its attention back to expanding in its home market. Photo: AFP As ByteDance faces challenges internationally, it has been turning more of its attention back to expanding in its home market. Photo: AFP
As ByteDance faces challenges internationally, it has been turning more of its attention back to expanding in its home market. Photo: AFP

TikTok-owner ByteDance’s latest trademark applications include ‘ByteCoffee’, ‘sofa concert’

  • ByteDance recently filed applications to trademark the terms ‘ByteCoffee’ and ‘Shafa Yinyuehui’ (meaning ‘sofa concerts’ in Chinese)
  • ByteCoffee is the name of an internal coffee stand at ByteDance’s headquarters, while TikTok sister app Douyin has an ongoing ‘sofa concerts’ event

Topic |   TikTok
As ByteDance faces challenges internationally, it has been turning more of its attention back to expanding in its home market. Photo: AFP As ByteDance faces challenges internationally, it has been turning more of its attention back to expanding in its home market. Photo: AFP
As ByteDance faces challenges internationally, it has been turning more of its attention back to expanding in its home market. Photo: AFP
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