Genshin Impact is an open-world, action-adventure game, where gamers play as young, magic-conjuring warriors journeying through a fairy-tale-like world. Photo: Handout Genshin Impact is an open-world, action-adventure game, where gamers play as young, magic-conjuring warriors journeying through a fairy-tale-like world. Photo: Handout
Genshin Impact is an open-world, action-adventure game, where gamers play as young, magic-conjuring warriors journeying through a fairy-tale-like world. Photo: Handout

How Genshin Impact’s Chinese creator miHoYo found success with otakus willing to ‘pay for love’

  • Genshin Impact has been touted as the biggest ever global launch of a Chinese game
  • The slogan for Shanghai-based miHoYo, the company behind the game: ‘tech otakus save the world’

Topic |   Video gaming
Genshin Impact is an open-world, action-adventure game, where gamers play as young, magic-conjuring warriors journeying through a fairy-tale-like world. Photo: Handout Genshin Impact is an open-world, action-adventure game, where gamers play as young, magic-conjuring warriors journeying through a fairy-tale-like world. Photo: Handout
Genshin Impact is an open-world, action-adventure game, where gamers play as young, magic-conjuring warriors journeying through a fairy-tale-like world. Photo: Handout
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