China’s Didi Chuxing launches first electric vehicle tailored for ride-sharing services
- Didi hopes the D1 will be a starting point for changes in the mobility market and in business models used by its partners, says CEO Cheng Wei
- The Beijing-based company wants ridesharing services to meet 30 per cent of mobility needs by 2030, up from 3 per cent now
Chinese ride-hailing giant Didi Chuxing launched what it says is the world’s first electric vehicle (EV) developed for ride-sharing as the company aims to increase ride-sharing from 3 per cent of total mobility services today to 30 per cent by 2030.
Didi said the D1, which was co-developed with China’s biggest EV maker BYD, will be rolled out to drivers via its leasing partners in Changsha, Hunan province, in December before being introduced to other cities in coming months.
Didi declined to reveal the number of new cars that will be available in Changsha or the leasing prices for drivers.
The new model, co-built with BYD based on feedback from both drivers and riders, provides enhanced security features such as a police-alarm button. An electronic sliding door on the right-hand side was included to address the roughly 20,000 disputes annually that Didi said arise from opening and closing of traditional car doors.
The D1 also allows users to set the car temperature and seat heating remotely via Didi’s ride-hailing app before boarding.
Cheng Wei, Didi’s founder and CEO, said at the announcement on Monday that the company aims to provide better rideshare-based solutions to meet increasing commuter demands in megacities like Beijing, where daily commuting is headache for most and the rise in car ownership has outpaced road improvements over the past two decades.
“Rideshare services are not only our vision, but a shared vision among the world’s leading car manufacturers,” Cheng said, adding that Didi hopes the D1 will be a starting point for changes in the mobility market and in business models used by its partners.
Didi has also established alliances with the world’s leading carmakers including BYD, FAW, BAIC, GAW, Toyota, Volkswagen and Renault-Nissan-Mitsubishi, spanning collaboration in areas such as trading and leasing, fleet operation, maintenance and service, energy supply, and co-design of vehicles.
Starting with an initial investment of 800,000 yuan (US$121,490), Didi has become one of the world’s largest rideshare platforms, providing service to 550 million users globally. In its home market, Didi went on to take control of about 90 per cent of the Chinese ride-hailing market after it pushed Uber out of China in 2016.
Ride-hailing involves the hailing of a private vehicle or taxi via a mobile app or platform for a shared or individual ride. The industry began with the launch of Uber in the US in 2010 and has since expanded into a multibillion-dollar global business.
Although users have taken to the convenience of ride-hailing, the industry has faced safety concerns and most recently had to deal with the fallout from Covid-19, which required social distancing and improved in-car hygiene measures. Didi said its services in China have rebounded to pre-pandemic levels after lockdowns were eased across the country.
Cheng said Didi aims to update the D1 every 18 months and equip the vehicle with autonomous driving functions by 2025.