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ExclusiveChen Man: China’s answer to Annie Leibovitz aims to elevate tech to an art form with her Big Shot video app

  • Chen’s artistic background has inspired her to develop a video-editing app for China’s middle classes to produce professional ‘life moments’

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Chen Man is widely-acclaimed as China's answer to the famed Annie Leibovitz. Chen is known for her mastery in fusing contemporary beauty with Eastern elements and has attracted a long list of A-listers, ranging from Faye Wong, Fan Bingbing to Nicole Kidman and Benedict Cumberbatch. Photo: Handout
Sarah Daiin Beijing

It is not every day that a founder of a tech start-up lists enlightenment as one of its goals. But Chen Man is no ordinary start-up founder. Not yet 40, she has been China’s top fashion photographer for the past decade and worked with A-list stars from pop diva Faye Wong to actress Fan Bingbing.

She is also an accomplished visual artist and one of her most well-known earlier works, The Astronaut, is held by the Victoria and Albert (V&A) Museum in London as part of its permanent collection. Another two works, Long Live the Motherland and Four Seasons: Spring were acquired by the Asian Art Museum in San Francisco in 2015 as part of its permanent collection.
But these days, in between juggling shoots and engagements around the world, Chen is also busy with Big Shot (Dapian in Mandarin), a video-editing app that she started two years ago to give the average snapper the tools to produce professional-grade videos. She met with Apple CEO Tim Cook during his visit to China in October and he took part in a video with her using the app.
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Chen was taking a swig of warm water to wash down her daily dose of vitamins when the South China Morning Post visited her two-storey studio on the eastern outskirts of Beijing one recent autumn afternoon. The mother of two had just come back from an assignment in New Zealand.

The Astronaut. Photo: Chen Man
The Astronaut. Photo: Chen Man
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What followed was not a typical interview with a tech start-up founder by any means.

For one, arranging a photography shoot meant carving out an entire morning or afternoon from her packed schedule, because she needed time for make-up and styling. Ditto the suggestion of doing a video shoot using the Big Shot app. In the end, the timings proved too difficult to coordinate, so we settled on a face-to-face meeting, no photos or videos, and she promised to send some images that could be used.

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