Jony Ive, chief design officer for Apple, left, and Tim Cook, chief executive officer, view a new iPhone during Apple's annual product event.Photo: Bloomberg

Apple’s long-serving British design chief Ive is leaving tech giant to form his own company, LoveFrom

  • LoveFrom, Ive’s new firm, will continue to work with Apple on projects
Topic |   Apple

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Jony Ive, chief design officer for Apple, left, and Tim Cook, chief executive officer, view a new iPhone during Apple's annual product event.Photo: Bloomberg
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